So to get information for my essay I've created a survey
I'm trying to find out why people choose apple and why, also why people don't like them. and how it all ties into the brand and how it has marketed itself.
Quick Survey about Apple Inc The Brand
What type of computer did you use for the very first time
Pc or Mac?
Do you remember what you used the computer for, when using it for the first time?
What do you own and use at home
Pc or Mac
If Pc please explain why you chose to use a pc?
If Mac please explain why you chose a Mac?
Do you find it easy to get programs for your computer?
Do you use illegal or pirated software?
What do you hate about Pc’s
What do you hate about Mac’s?
Survey Link
Friday, October 10, 2008
Thursday, September 18, 2008
Tuesday, September 16, 2008
Research
- A trademark or distinctive name identifying a product or a manufacturer.
- A product line so identified: a popular brand of soap.
- A distinctive category; a particular kind: a brand of comedy that I do not care for.
- A mark indicating identity or ownership, burned on the hide of an animal with a hot iron.
- A mark burned into the flesh of criminals.
- A mark of disgrace or notoriety; a stigma. See synonyms at stain.
- A branding iron.
- A piece of burning or charred wood.
- A sword: “So flashed and fell the brand Excalibur” (Tennyson).
- To mark with or as if with a hot iron. See synonyms at mark1.
- To mark to show ownership.
- To provide with or publicize using a brand name.
- To mark with disgrace or infamy; stigmatize.
- To impress firmly; fix ineradicably: Imagery of the war has branded itself into the national consciousness.
Brand Reputation: What it is and why it matters a lot.
Brand Equity Measurement
Brand equity studies should measure the following for your brand and each of its competitors, with responses reported separately for different user segments:
• Awareness
• Convenience/accessibility
• Perceived value (including quality and price sensitivity)
• Rank in consideration set
• Preference
• Usage
• Relevance
• Differentiation
• Vitality
• Emotional connection
• Loyalty
• Multiple personality attributes
• Other brand associations
Reference links
http://www.leveragingideas.com/wp-content/uploads/2007/03/brands.jpg
Reference link
brand reputation link
http://www.brandingstrategyinsider.com/images/creating_brand_insistence_3.jpg
Concept_
Brands
How we are intimate with a brand and loyal to it depends on trends that we follow, through our culture, as every season there is something different for the consumer/buyer.
Durability, feel and look are all factors in products that are readily available to us, we are taught to only choose the best whether it is food or clothing.
Although there a millions of brands of every type of product we are taught that some are better than other through advertising and marketing, this then allows a higher status in the global market for the brand itself, and word of mouth between consumers.
Certain brands are seen as “cheap” or poor quality when they only a little different that others, for example, Wattles baked beans are seen as New Zealand’s favourite beans, but that is only because of smart marketing and high quality packaging, which is eye catching to the buyer.
Where as a brand such as Budget who also make baked beans have a low cost looking packaging, but the same quality of baked beans, they have just skimped on fancy advertising on television and packaging.
This then tells the buyer/ consumer that the product is cheap and not worth them buying it. Even though they nearly taste and look the same.
This same factor goes for clothing and other products like electrical goods, people pay more for better looking items.
The ability for a brand to adapt to social and cultural change makes it a more accessible brand for people; specific brands stay in particular fields, which they are marketing to that particular audience, Vans is a world known brand for shoes, but they also make clothing for adults and children and skateboards they are in the field for people who skateboard or inline skate. But this brand is also marketed to everyone else for shoes.
When you think of the word BRAND what comes to mind for you.
Answers from people ages 19 – 50
Adidas
Ipod - Apple
My name
Cereal
Marketing
Consumerism
How we are intimate with a brand and loyal to it depends on trends that we follow, through our culture, as every season there is something different for the consumer/buyer.
Durability, feel and look are all factors in products that are readily available to us, we are taught to only choose the best whether it is food or clothing.
Although there a millions of brands of every type of product we are taught that some are better than other through advertising and marketing, this then allows a higher status in the global market for the brand itself, and word of mouth between consumers.
Certain brands are seen as “cheap” or poor quality when they only a little different that others, for example, Wattles baked beans are seen as New Zealand’s favourite beans, but that is only because of smart marketing and high quality packaging, which is eye catching to the buyer.
Where as a brand such as Budget who also make baked beans have a low cost looking packaging, but the same quality of baked beans, they have just skimped on fancy advertising on television and packaging.
This then tells the buyer/ consumer that the product is cheap and not worth them buying it. Even though they nearly taste and look the same.
This same factor goes for clothing and other products like electrical goods, people pay more for better looking items.
The ability for a brand to adapt to social and cultural change makes it a more accessible brand for people; specific brands stay in particular fields, which they are marketing to that particular audience, Vans is a world known brand for shoes, but they also make clothing for adults and children and skateboards they are in the field for people who skateboard or inline skate. But this brand is also marketed to everyone else for shoes.
When you think of the word BRAND what comes to mind for you.
Answers from people ages 19 – 50
Adidas
Ipod - Apple
My name
Cereal
Marketing
Consumerism
Thursday, September 11, 2008
Reading
Design Ethnography
Designing for change
he relationships made with people and the fact that they learned to listen first and then talk ,placing emphasis on establishing trust, respect and shared intention.
over time the focus shifted
two propositions of relevance to educational anthropologists and instructional designers.
Ethnographic methods provide a valuable toolkit for instructional designers.
who want to develop complex educational interventions that require local adaption.
Reciprocally,
in structional designers can offer critical anthropologists a methodology for extending their work to future contexts.
Reifying this critique into a designed artifact .
critical designs when transferred to future contexts demand and continually support local reinterpretation.
Participant,observers, becoming part of the context, helping children, be friending children
asked sophisticated questions
how we could support
as well as explored these questions
1) people - it is " people-centred" in that critical inquiry is informed by and responds to experiences and needs of people especially those belonging to traditionally disenfranchised groups.
2) Power - it supports empowerment through the development of common knowledge and critical awareness.
3) Praxis - it recognizes the inseparability of theory and practice and the commitment improving both. At the same time it involves a critical awareness of the personal-political dialectic.
moved beyond just being participant observers,action research, developmental work research.
A central challenge for instructional designers is to regard such shared psycho - physiological processes not as a deterministic threat to the sentient individual but rather as a means through which individuals interpret the world idiosyncratically.
"there is a structure in the world, both the physical world and the epistemological world, that places constraints on knowing",
designs that are amenable to local adaption yet retain their integrity.
Activity Analysis
Talking diaries
Personal Documentaries
Researcher Biographies
field notes
Designing for change
he relationships made with people and the fact that they learned to listen first and then talk ,placing emphasis on establishing trust, respect and shared intention.
over time the focus shifted
two propositions of relevance to educational anthropologists and instructional designers.
Ethnographic methods provide a valuable toolkit for instructional designers.
who want to develop complex educational interventions that require local adaption.
Reciprocally,
in structional designers can offer critical anthropologists a methodology for extending their work to future contexts.
Reifying this critique into a designed artifact .
critical designs when transferred to future contexts demand and continually support local reinterpretation.
Participant,observers, becoming part of the context, helping children, be friending children
asked sophisticated questions
how we could support
as well as explored these questions
1) people - it is " people-centred" in that critical inquiry is informed by and responds to experiences and needs of people especially those belonging to traditionally disenfranchised groups.
2) Power - it supports empowerment through the development of common knowledge and critical awareness.
3) Praxis - it recognizes the inseparability of theory and practice and the commitment improving both. At the same time it involves a critical awareness of the personal-political dialectic.
moved beyond just being participant observers,action research, developmental work research.
A central challenge for instructional designers is to regard such shared psycho - physiological processes not as a deterministic threat to the sentient individual but rather as a means through which individuals interpret the world idiosyncratically.
"there is a structure in the world, both the physical world and the epistemological world, that places constraints on knowing",
designs that are amenable to local adaption yet retain their integrity.
Activity Analysis
Talking diaries
Personal Documentaries
Researcher Biographies
field notes
Tuesday, September 2, 2008
paragraph - draft
The four stages to risk taking are sensation seeking, thrill and adventure seeking, experience seeking and dish inhibition.
With these four stages being all related at one point the user whether they are engaging in an act of using a product or doing something not known to them gives in an effect of one of these stages depending on what they are doing,
A mindset of what is going to happen also takes play using psychoanalytic theory which is when you are in a primarily unconscious state that is beyond awareness but rely’s heavily on the emotions being felt, for example if a person was handed a bomb there instincts would tell them to either run or if they had the knowledge of how to deactivate that particular bomb they would try and deactivate it, knowledge of a situation and or product helps with the initial state of risk and or risk taking, but the initial mind set before a situation depends on the action taken whether it be trying to have an experience or to further an existing knowledge.
With these four stages being all related at one point the user whether they are engaging in an act of using a product or doing something not known to them gives in an effect of one of these stages depending on what they are doing,
A mindset of what is going to happen also takes play using psychoanalytic theory which is when you are in a primarily unconscious state that is beyond awareness but rely’s heavily on the emotions being felt, for example if a person was handed a bomb there instincts would tell them to either run or if they had the knowledge of how to deactivate that particular bomb they would try and deactivate it, knowledge of a situation and or product helps with the initial state of risk and or risk taking, but the initial mind set before a situation depends on the action taken whether it be trying to have an experience or to further an existing knowledge.
update
a systematic structure of theories concerning the relation of conscious and unconscious psychological processes.
a technical procedure for investigating unconscious mental processes and for treating psychoneuroses
http://dictionary.reference.com/browse/psychoanalytic
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